Privacy policy
Last Updated: September 10, 2026
Frida Avery operates this store and this website, including all related information, content and tools, and all related features, products and services, in order to provide you, the customer, with a personalized shopping experience (the “Services”). Frida Avery is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you use, visit, or make a purchase through the Services, or when you otherwise communicate with us. If there is a conflict between these Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or that has been anonymized so that it cannot identify you or reasonably be linked to you.
We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact Information
Including your name, address, billing address, shipping address, telephone number, and email address.
Financial Information
Including credit card, debit card, and account numbers, payment card information, account information, transaction information, payment method, payment confirmation, and other payment details.
Account Information
Including usernames, passwords, security questions, preferences, and settings.
Transaction Information
Including the products you view, add to your cart, add to your wishlist, purchase, return, or exchange, as well as your previous transactions.
Communications with Us
Including information you provide in communications with us, such as when you submit a customer support request.
Device Information
Including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage Information
Including information about your interactions with the Services, such as how and when you interact with or navigate the Services.
Sources of Personal Information
We may collect personal information from the following sources:
Directly from You
Including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically Through the Services
Including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
From Our Service Providers
Including when we instruct them to enable certain technologies and when they collect or process personal information on our behalf.
From Our Partners or Other Third Parties
How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:
Providing, Personalizing, and Improving the Services
We use your personal information to provide the Services to you, including to fulfill our contractual obligations to you, process your payments, distribute your orders, remember your preferences and the products you are interested in, send you notifications regarding your account, process purchases, returns, exchanges, and other transactions, create and maintain your account or otherwise manage it, arrange shipping, facilitate returns and exchanges, allow you to post reviews, and provide you with a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to further personalize and improve the Services.
Marketing and Advertising
We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or mail, and showing you online advertisements for products and services through the Services or on other websites, including based on products you have previously purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention
We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.
If you choose to use the Services and register an account, you are responsible for keeping your account login information secure. We strongly recommend that you do not share your username, password, or other login information with anyone else.
Communicating with You
We use your personal information to provide customer support, respond to you, deliver effective services, and maintain our business relationship with you.
Legal Reasons
We use your personal information to comply with applicable laws or in connection with legal proceedings, including requests from law enforcement or government authorities, to investigate or participate in civil proceedings or other types of legal subpoenas or procedures, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Examples of such circumstances include:
- With Shopify, vendors, and other third parties that perform services on our behalf, such as IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
- With business and marketing partners to provide marketing services and advertisements to you. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity across different retailers and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share information about you for purposes of providing targeted advertising and marketing based on your online activity across different retailers and websites. You may exercise your right to opt out of these types of use here.
- When you instruct us to disclose, ask us to disclose, or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with business transactions, such as mergers or bankruptcy, to comply with any legal requirements, including responding to subpoenas, search warrants, and similar requests, to enforce any applicable terms of service or policies, and to protect or defend our Services, our rights, and the rights of other users or others.
Our Relationship with Shopify
Shopify hosts the Services and collects and processes personal information related to your access to and use of the Services in order to provide and improve the Services.
Information you submit through the Services is transferred to and shared with Shopify and third parties that may be located in countries other than your own in order to provide and improve the Services.
To help protect, develop, and improve our business, we also use certain advanced Shopify features that use data and information originating from your interactions with our store, other merchants, and Shopify. To provide these advanced features, Shopify may use personal information collected in connection with your interactions with our store, other merchants, and Shopify.
In such circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise rights relating to the use of your personal information for these purposes.
For more information about how Shopify uses your personal information and any rights you may have, please review Shopify’s Consumer Privacy Policy. Depending on where you live, you may also be able to exercise certain rights regarding your personal information here.
Third-Party Websites and Links
The Services may contain links to other websites and online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy, security, and other policies and terms.
We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on such websites.
Information you submit in public or semi-public forums, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of the relevant third-party platforms, without limitation as to how we or other third parties use such information.
The inclusion of such links does not, by itself, imply that we endorse or support the content on such platforms or the owners or operators of such platforms, except as described in the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children who are under the age of majority in your jurisdiction.
If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request that the information be deleted.
As of the effective date of this Privacy Policy, we are not aware of knowingly “sharing” or “selling” (as those terms are defined under applicable law) personal information of individuals under the age of 16.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure while it is being transmitted.
We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or in connection with any applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may decline your request as permitted by law.
Right to Access
You may have the right to request access to the personal information we hold about you.
Right to Deletion
You may have the right to request that we delete the personal information we hold about you.
Right to Correction
You may have the right to request that we correct inaccurate personal information we hold about you.
Right to Data Portability
You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, subject to certain circumstances and exceptions.
Right to Opt Out of Sale or Sharing for Targeted Advertising
Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to opt out of the processing of your personal information for purposes considered to be “targeted advertising,” as defined under applicable privacy laws.
You may exercise your right to opt out of these types of use here.
Please note that if you visit our website with the Global Privacy Control signal enabled, we will automatically treat this, depending on your location, as a request to opt out for the device and browser you use to visit the website.
If we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account.
Visit Global Privacy Control for more information about the Global Privacy Control signal. Other than Global Privacy Control, we do not recognize any other “Do Not Track” signals that may be sent by your browser or device.
Managing Communication Preferences
We may send you promotional emails. You may opt out of receiving these at any time by using the unsubscribe option provided in our emails.
If you choose to opt out, we may still send you non-promotional emails, such as emails regarding your account or orders you have placed.
If you live in the United Kingdom or the European Economic Area (EEA), you may have the following additional rights, subject to certain exceptions and limitations permitted by local law:
Right to Object to Processing and Restrict Processing
You may have the right to request that we stop or restrict the processing of your personal information for certain purposes.
Right to Withdraw Consent
Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of any processing carried out based on your consent before it was withdrawn.
You may exercise any of these rights as described through the Services or by contacting us using the contact information provided below.
For more information about how Shopify uses your personal information and any rights you may have, including rights relating to data processed by Shopify, please visit Shopify’s Privacy Center.
We will not discriminate against you for exercising any of these rights.
We may need to verify your identity before processing your request, as permitted or required by applicable law.
Where permitted by applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an authorized agent, we may require the agent to provide proof that you have authorized them to act on your behalf. You may also be required to verify your identity directly with us.
We will respond to your request as quickly as reasonably possible and in accordance with applicable legal requirements.
Complaints
If you are dissatisfied with how we process your personal information, you may contact us using the contact information provided below.
Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information provided below, or to submit a complaint to your local data protection authority.
For the EEA, you can find a list of the relevant data protection authorities here.
International Transfers
Please note that we may transfer, store, and process your personal information outside the country in which you live.
If we transfer your personal information outside the EEA or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant authorities in the United Kingdom, where applicable, unless the data transfer is made to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.
We will post the updated Privacy Policy on the website, update the “Last Updated” date, and provide notice as required by applicable law.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, you may contact us by email at Contact@Fridaavery.com.